Hole in one: Golf app analyses performance

28.05.2012 Nike : Personal Information Economy : Wellbeing

Texas – Interactive marketing agency Blast Radius has created Nike Golf 360, a multi-platform application designed to help golfers improve, track and share their performance on the green.

The free app, which is compatible with laptops, tablets and iPhones, enables golfers to keep track of their rounds, learn workout regimes and share their scores with friends. Using the My Swing option, golfers can upload and compare a video of their golf swing with friends and Nike Golf athletes. They will also receive feedback and swing tips through a video analysis tool.

Consumers are increasingly looking for ways to measure, monitor and improve their health and wellbeing. Nike Golf 360 is a great example of an app that facilitates this desire as it provides golfers with in-depth analysis of their performance.

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