Tea set: Concept Branding & Packaging infused with benefits

The packaging features an ‘identity system based on the brand’s need to communicate to the user the properties of each product,’ says Grima. Different types of tea have varying benefits and flavours, and the icons on the packets signify these.

This is a great example of packaging that would appeal to Self-Quants as they take control of their diets in the spirit of improving themselves. For more on how this ethos is incorporated in design, read our Kaizen Living design direction.