Find La Cura: Toogood makes the MOST of Milan

05 : 04 : 2012 Studio Toogood : Nivea : La Cura

Milan – Studio Toogood has joined forces with cosmetics company Nivea at MOST, the new design centre at Milan Design Week, to create La Cura, a space where visitors are invited to relax through a series of performances.

La Cura, Studio Toogood, Milan Furniture Fair La Cura, Studio Toogood, Milan Furniture Fair
La Cura, Studio Toogood, Milan Furniture Fair La Cura, Studio Toogood, Milan Furniture Fair
La Cura, Studio Toogood, Milan Furniture Fair La Cura, Studio Toogood, Milan Furniture Fair

Visitors to La Cura, which features a sound and light composition, are given a white ball of clay to mould into a shape that reflects their personality and mood. At the end of the series, the shapes will be curated into a sculpture.

This is a timely project that demonstrates LS:N Global’s New Sublimity trend. For more on how to incorporate this shift into your business, read our New Sublimity Toolkit.

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