Milan – Studio Toogood has joined forces with cosmetics company Nivea at MOST, the new design centre at Milan Design Week, to create La Cura, a space where visitors are invited to relax through a series of performances.
Visitors to La Cura, which features a sound and light composition, are given a white ball of clay to mould into a shape that reflects their personality and mood. At the end of the series, the shapes will be curated into a sculpture.
This is a timely project that demonstrates LS:N Global’s New Sublimity trend. For more on how to incorporate this shift into your business, read our New Sublimity Toolkit.