The Yung one: Rapper celebrates web aesthetic

The video, based on a dedicated website, begins on a fake YouTube page. After playing for a few seconds, multiple animated windows pop up, referencing social media sites and well-known cult blogs.

The song and the video both reference internet culture, and the dissemination of memes through these well-known platforms. The video uses the recognisable visual language of the internet to parody web hysteria and viral content.

For more on how a new wave of creatives is celebrating the aesthetic of the web, read our Netstalgia macrotrend.