GPS tour: Hackney Hear links place to content

14.03.2012 Immersive : Geolocation : Iphone

Hackney, London – A new iPhone app, Hackney Hear, is enabling people to use geolocation technology to take guided tours of the borough.

The app uses smartphone GPS to trigger interviews, archive recordings and features from the area. As users walk through the streets, different content becomes available.

This is a great example of an immersive geolocation app. For more on how bands and brands are making use of the relationship between location and content, read the Location Music section of The Future of Music: 10 Trends.

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