Cutting edge: Seoul salon design makes waves

28 : 02 : 2012 Beauty Futures : Faction Marketing : Salon

South Korea – M4, a Seoul based agency, has created an original design for Permy Mi Jang Won hair salon.

Designers Young-sub Yun and Kwang-hyun Han based the theme of the salon around the fictional character ‘Permy’, a young girl who dreams of becoming a hair stylist. Permy’s ‘happy’, ‘sad’ and ‘moustache’ faces are stencilled on the walls, and on white mugs lined up on white shelves.

The striking monochrome palette of blue and white and the unusual illustrations are playful, design-led and memorable.

By varying from the typically more serene and understated look of salons, M4 have set an original and exciting design precedent for beauty salons.

For more trends and insights into the beauty market, read our futures report. For more on how make your in-store experience more engaging, read our Tomorrow Store macrotrend.

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