Spanish fly: Tapas bar is open to cooperation

‘The market works almost like a cooperative,’ says restaurant co-founder Liam Brown. ‘The restaurants informally work together, for example by offering cocktails to guests waiting for tables at neighbouring businesses without stealing their customers.’

This collaboration creates a welcoming atmosphere for customers, opposed to the competitive, price-orientated high street. For more on how similar brands are benefiting by working together, read our Co-Opetition microtrend. For more on how people are seeking informal, convivial experiences, read our Conviviality Culture macrotrend.