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Planet local: Fresh food without the middle man

By Peter Firth and Thomas Rees 25.09.2011 New York : Direct Buying : Farmigo

New York – A new website called Farmigo enables people to order fresh produce directly from local farmers, cutting out suppliers and driving down costs.

Customers of the site, which connects people to a community of farmers, can choose to have groceries delivered to one of several collection sites, such as a community centre or school.

This is a compelling example of how people are becoming more interconnected in a participatory culture. For more examples, read our Brandtocracies macro trend.

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