Planet local: Fresh food without the middle man

New York – A new website called Farmigo enables people to order fresh produce directly from local farmers, cutting out suppliers and driving down costs.

Customers of the site, which connects people to a community of farmers, can choose to have groceries delivered to one of several collection sites, such as a community centre or school.

This is a compelling example of how people are becoming more interconnected in a participatory culture. For more examples, read our Brandtocracies macro trend.