MAS museum Antwerp, photography by Filip Dujardin MAS museum Antwerp, photography by Filip Dujardin
MAS museum Antwerp, photography by Filip Dujardin MAS museum Antwerp, photography by Filip Dujardin
MAS museum Antwerp, photography by Filip Dujardin MAS museum Antwerp, photography by Filip Dujardin
MAS museum Antwerp, photography by Filip Dujardin MAS museum Antwerp, photography by Filip Dujardin
MAS museum Antwerp, photography by Filip Dujardin MAS museum Antwerp, photography by Filip Dujardin

Walkie-talkie: Museum offers 'phygital' tours

30 : 05 : 2011 Experiential : MAS Museum : Antwerp

Antwerp – The newly opened MAS Museum in Belgium is offering the public a chance to take a ‘phygital tour’.

Visitors to the Live Tour website can experience a real-time walk-through of the museum by taking charge of a human tour guide. After logging on to the site, users can direct a real guide through the museum with the arrow buttons on their keyboard. The guide receives instructions through headphones and directs the camera accordingly.

This innovative use of real-time interaction with a physical guide could translate to use in other sectors such as retail. The Google Art Project demonstrates similar technology, but with a digital focus.

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