Space saver: Banner advert fits a lot in

Dubai – Advertising agency TBWA\RAAD has created a campaign to promote the Nissan Micra’s clever use of space.

The Savvy With Space banner advert features a small picture of the Micra, alongside a larger, rolling, stream of advertisements for second-hand cars. Twitter users can submit the model, make, mileage and price of a car they want to sell, for the chance to win a 2011 Nissan. The advert generated then appears on the user’s Twitter feed, as well as appearing on the rolling banner.

The intention of the campaign is to draw attention to the Micra’s effective use of space – from the extra-large glove box to its secret compartments – by suggesting that the car only needs a small section of the banner to sell itself.

For more examples of brands using social networking sites such as Twitter to advertise in innovative ways, see our Future Media Landscapes macro trend.