Aura, Saudi Arabia by Dalziel and Pow Aura, Saudi Arabia by Dalziel and Pow
Aura, Saudi Arabia by Dalziel and Pow Aura, Saudi Arabia by Dalziel and Pow
Aura, Saudi Arabia by Dalziel and Pow Aura, Saudi Arabia by Dalziel and Pow
Aura, Saudi Arabia by Dalziel and Pow Aura, Saudi Arabia by Dalziel and Pow

In the zone: Design agency creates a new Aura

06 : 05 : 2011 The Future Family : Food Futures : Retail Design

Riyadh – Contemporary fashion homewares is the focus at new Saudi Arabian retail brand Aura, created with a younger Middle Eastern customer in mind.

UK-based design agency Dalziel & Pow developed the new fashion homewares brand and retail concept for the growing Middle Eastern contemporary design market. The store is divided into zones, featuring bedroom, bathroom, living and dining areas with a central bright white Iconic box area focusing on products that are styled with a contemporary, modern twist. The concept aims to educate the new brand’s target customers about Western design trends.

‘We have created a brand, which, although largely Western in influence, appeals to the young style-conscious Saudi consumer,’ says David Wright, marketing director at the firm. The brand identity features magenta, deep plum and cyan blue, creating a ‘deep, glossy and stylish brand’, according to Wright. Aura plans to open seven stores in the next five years.

The new retail brand launch in Saudi Arabia echoes the news that luxury consumers in the Middle East are seeking more contemporary brands and prefer to buy products in new season collections. Read our Insight news article highlighting findings from a new Dubai airport study by luxury retailer Chalhoub Group for more information.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN