On your bike: peSeta creates The Bicycle Cap

New York – Spanish textile company peSeta has collaborated with New York’s New Museum to create The Bicycle Cap. The line of caps has been made using an unusual device that combines an antique sewing machine with a bicycle.

The caps are packaged inside a wooden cheese box containing a short DVD documentary. The documentary follows the ‘love story’ of the bicycle and the sewing machine, and the design and manufacture of The Bicycle Cap.

LS:N Global has previously reported on consumers’ growing interest in brand production processes. To see how your brand can benefit from introducing consumers to the methods that lie behind products, read our Show Your Working micro trend.