Sweet success: Creating a buzz in Hong Kong

Hong Kong – As part of its E7 Success Redefined campaign, Nokia has made a short film showing product designer Michael Leung bringing bees back into the Hong Kong urban landscape.

Leung, founder of local beekeeping organisation HK Honey, aims to communicate the value of bees to the human food chain and the benefits of locally produced honey. ‘There are not that many green places in the city,’ says Leung. ‘So it was always going to be a challenge to see if bees could survive and harvest honey in the city.’

Brands are increasingly telling their stories through creatives, as reported in our Seed about Louis Vuitton. For more about bringing the rural into the city, read our Rurban Revolution report.