In Good Company: Seeing coffee in a new way

30 : 03 : 2011 Design : Agency : Landor

Sydney – Design agency Landor has created a new visual identity for coffee shop brand Good Company Coffee.

Good Company Coffee by Landor
Good Company Coffee by Landor
Good Company Coffee by Landor

Black and white illustrations on menus, cups and bags communicate the brand using humorous names such as ‘The Big Payoff’, ‘Tactical Approach’ and ‘Increased Efficiency’. Infographics, charts and graphs also visualise the balance between work and leisure.

For more on how designers are applying clean graphics to products and packaging to help consumers better understand the product, read our Infosthetics report.

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