Message in a bottle: Orontas oils the wheels

The chain lubricant, cleaner, aerosol lubricant and waterproof grease come in bottles and jars that look more like haircare products. One bottle communicates a message using infographics and bold black letters such as ‘Orontas plant-based lube oil makes it better’.

‘Orontas doesn’t even consider petrochemicals, allowing the focus to be on design and performance,’ the founders Chris Hanz and George Klein explain. ‘People deserve beautiful products that are responsible. It’s as simple as that.’

For more on how brands are using text to convey transparency on their packaging, look out for our forthcoming Beauty Futures report.