Message in a bottle: Orontas oils the wheels

20 : 03 : 2011 Toronto : Orontas : Product

Toronto – Lifestyle maintenance company Orontas has unveiled its first product line for bikes, all made from 100% sustainable sources.

Orontas bike care products Orontas bike care products
Orontas bike care products Orontas bike care products

The chain lubricant, cleaner, aerosol lubricant and waterproof grease come in bottles and jars that look more like haircare products. One bottle communicates a message using infographics and bold black letters such as ‘Orontas plant-based lube oil makes it better’.

‘Orontas doesn’t even consider petrochemicals, allowing the focus to be on design and performance,’ the founders Chris Hanz and George Klein explain. ‘People deserve beautiful products that are responsible. It’s as simple as that.’

For more on how brands are using text to convey transparency on their packaging, look out for our forthcoming Beauty Futures report.

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