Game on: Cadbury calls on fans to play more

London – The official ‘treat provider’ of the London 2012 Olympics, Cadbury, has launched a new campaign challenging consumers to play more games.

Spots v Stripes encourages participants to speed up nine everyday tasks in order to win a world record. This includes The Big Race, which encourages people to type in Cadbury bar codes as quickly as they can, or The Click-athon, which asks consumers to close 50 windows on their screen as quickly as they can.

There are also offline challenges including the ‘fastest coin-stacker’ or the ‘fastest tea maker’. Participants are encouraged to record the attempt and upload it to the campaign’s website.

For more on how brands are using real-life games to engage with consumers, look out for our forthcoming Ubiquitous Gaming Culture report, as part of the Spring Trend Briefing.