True blue: Denham offers jeans to dye for

12 : 01 : 2011 Denham : Woad : Jeans

Amsterdam – Jeans brand Denham has teamed up with Woad Inc to release a DIY dye kit. The dye is made from the woad plant, which grows on a farm in Norwich, England. The plant looks like a cross between spinach and sugar beet, and dates back to ancient times. ‘It was the only way to get a natural blue into countries,’ explains woad farmer Ian Howard.

WOAD Dye D.I.Y Kit by Denham, Amsterdam WOAD Dye D.I.Y Kit by Denham, Amsterdam
Jeans by Denham, Amsterdam Jeans by Denham, Amsterdam
Scarf by Denham, Amsterdam Scarf by Denham, Amsterdam

Denham is also releasing 75 hand-finished pairs of jeans, which will be available in its Amsterdam, Tokyo and London stores. These are hand-dipped in pure natural indigo on the Woad Inc farm.

LS:N Global will investigate further the resurgence in the use of traditional crafts by contemporary designers in our forthcoming Revivalism macro trend.

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