True blue: Denham offers jeans to dye for

Amsterdam – Jeans brand Denham has teamed up with Woad Inc to release a DIY dye kit. The dye is made from the woad plant, which grows on a farm in Norwich, England. The plant looks like a cross between spinach and sugar beet, and dates back to ancient times. ‘It was the only way to get a natural blue into countries,’ explains woad farmer Ian Howard.