Performance artist Marina Abramović launches longevity-inspired wellness line

Global – Performance artist Marina Abramović has released a skincare and wellness collection based on the key principles of The Abramović Longevity Method, the artist’s series of mindfulness techniques and natural remedies designed to help people achieve their desire to ‘live in the present, long and healthily’.

For the past two decades, Abramović has worked with Dr Nonna Brenner, founder of the Longevity Center in Austria, to keep the artist in the best possible health. Now, the pair are bringing their Tibetan medicine-inspired skincare recipes to market.

Beginning with a limited run of products in packaging designed by Abramović, The Abramović Method collection consists of a nourishing lotion formulated with white bread and white wine and a series of wellbeing drops targeting immunity, anti-allergy and energy, using ingredients such as fresh garlic bulb, grape seed flour and Liquiritiae root dust.

Although some have questioned whether the products are simply Abramović’s latest performance, her surprising venture into the wellness space highlights the appetite for Longevity Lifestyles. The products might use unconventional ingredients, but with Dr Brenner’s name attached, the collection will certainly turn a few health-conscious heads.