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25 : 07 : 22

Sweden – The plant-based meat brand is running a novel campaign to encourage more people to enjoy its faux meats. Tuning into the growing adoption of home-grown produce, the brand is encouraging its customers to exchange their peas for sausages.

The campaign, by creative agency Forsman & Bodenfors, presents a grow-your-own-sausage kit consisting of pea seeds, instructions and a bag for consumers to send back their peas in. Highlighting the versatility of plant-based foods, the brand allows customers to choose between chorizo, barbecue sausage or cabanossy varieties of sausage.

Julia Holtback Yeter, art director at Forsman & Bodenfors, said: ‘With this idea, we take a hands-on approach to plant-based comfort food.’ The brand also notes that – while it’s not the quickest way to access sausages – the campaign hopes to shed light on the process behind creating plant-based foods. In a similar vein, we’ve previously explored how ingredient brand Merchant Gourmet is promoting vegan diets through its cookbook with a plantable cover.

UK – While food expiry dates can provide a rough guide for food freshness, Harriet Almond, a graduate from Northumbria University, is seeking to further reduce food waste through an aroma detector. Almond’s prototype, Snoot, consists of two parts: a hand-held sensor resembling a snout and a small mouth-shaped printer that offers recipe suggestions developed by a zero-waste chef.

In its current prototype phase, the device can only detect organic compounds released by bananas, apples, potatoes and a range of other fruit and vegetables as they decay. Future iterations of Snoot could work with a variety of other foods. Here, this project empowers everyday consumers to make better decisions about the foods they deem ripe for consumption.

‘There is a big gap in knowledge around freezing and defrosting food safely, how long it should be frozen for and what food is suitable,’ says Almond. ‘Snoot aims to aid this gap in understanding by providing exact instructions on how to freeze food safely.’ Such a solution also aligns with the growing number of innovations emerging to curb food waste.

At a time when many citizens are still finding their feet when returning to travel experiences, members of Generation Z are seeking comfort in familiar destinations. Research by YouGov reveals that Gen Z are more likely than other groups to revisit familiar destinations, with 40% agreeing they usually go back to the same places on holiday.

The research also noted that 43% of Gen Z travellers seek experiences for social media content. More generally, 44% of Gen Z say they will be spending more on travel in the next year, compared with other leisure time activities. These figures should provide inspiration for tourism marketers, who can target young people through campaigns that celebrate nostalgia.

To discover more insights about the travel behaviours of Generation Z, delve into our viewpoint with youth-driven travel collective Trippin.