France – The car-maker is encouraging electric vehicle (EV) drivers to discover remote areas – and local communities – in France. Through its Plug Inn platform, drivers can discover private charging stations in remote regions, which could be at people’s homes or small businesses.
By connecting drivers to local communities, Renault opens up tourism opportunities for EV owners, in turn benefitting local residents. With the service, Renault aims to build a ‘recharge community’ of about 475,000 individual charging points, and is offering tools and advice to charging station owners planning to join the platform. Here, the company recognises the opportunity of empowering both its customers and local communities. Such a service also helps to make the transition to EVs more appealing and accessible.
Looking ahead, we can expect more car brands to follow suit and facilitate connections between charging point owners and EV drivers. By doing this, such strategies reflect the emergence of People-powered Networks – a shift we explore in our Neo-collectivism macrotrend.
In future, more sectors will also benefit from creating such networks. Consider how your brand might facilitate connections for people to share tools and resources without needing to buy anything new