Luxury futures: Experts discuss the story of luxury at LS:N Global event

London – Planners and strategists gathered at LS:N Global’s network evening at Dunhill’s Bourdon House flagship store last night. The topic of conversation was luxury, and its meaning in a post-recessionary world. Guests from brands such as Burberry, Louis Vuitton, Browns, O2 and Mulberry joined six key speakers on tables around the store.

Chris Cudahy, head of communications at Dunhill, discussed Bourdon House, and its sister flagship stores around the world. ‘We travel globally, but tread lightly, and always leave a positive impression,’ he said. Architect David Kohn talked about how acoustics, surfaces and haptic experiences can be used to create conviviality when designing spaces.

Stephen Woodhams, who has won two gold awards at the Chelsea Flower Show, spoke about the sense of journey people have when walking around a well-designed garden and what luxury brands can learn from this. Co-founder of multi-disciplinary design company Here Design, Caz Hildebrand, demonstrated how packaging can communicate luxury.

LS:N Global editor James Wallman shared the main findings from our forthcoming Luxury Futures report. Chris Sanderson, co-founder of The Future Laboratory, LS:N Global’s parent company, spoke about the hidden stories and simple touches that make the best luxury experiences: ‘It’s about time, and all the bits that make time perfect,’ he said.

Guests then created their own luxury narrative as they journeyed around Bourdon House, from its cigar humidor to its private members’ club Alfred’s.

LS:N Global will host the Luxury Futures Forum on 4 November at the Connaught hotel in London and will deliver insights from our forthcoming Luxury Futures report. Please click here for more information.