Glasgow – Combining clubbing with climate justice, the SWG3 music venue in the Scottish city is partnering with geothermal energy consultancy TownRock Energy to transform the heat from dancers’ bodies into renewable energy.
In a similar way to a refrigerator, the cutting-edge technology redirects heat exerted by revellers into a series of boreholes. Once this heat is captured, it can be used to regulate the club’s temperature and converted into renewable energy – saving up to 70 tonnes of CO2 annually.
‘We would love different clubs in different cities to start to compete to be the most green and see off the back of that how they can get more customers. The clubbing generation right now are very enlightened with regard to climate change, and it will make a big difference for clubs to be able to say they’re net zero,’ explains David Townsend, founder of TownRock Energy.
As the entertainment industry wakes up to the planetary impact of large-scale events, innovators are taking advanced steps to integrate technologies that we have previously seen in the Eco-fitness world into nightclubs and music venues.
Strategic opportunity
Today’s hedonists are much more climate-conscious than previous generations. Nightclubs, bars and venues should consider integrating environmental offsets and technology into their offering