Coming out tops: Topman turns film producer

London – High-street retailer Topman is ready for the red carpet roll-out, with its new series of short films released this week. Henry, Louis and Sid are three short films following three young men on a summer day, and make for an evocative moving showcase of the brand’s new denim range.

The gorgeous, atmospheric films, created by director Laurence Ellis, associate director Duncan Riches and art director Luciana Britton Newell, join efforts by luxury fashion brands Prada, Rodarte and Yves Saint Laurent, which have also released acclaimed shorts.

Video Retail is proving a successful way for brands to connect not just with their customer, but with the wider culture at large. Read our trend report on Future Media Landscapes to find out more.