Stat: Restaurant gift cards to be best-sellers this holiday season

A new report from Blackhawk Network shows that online restaurant gift cards are becoming more popular as the holiday seasons approaches.

According to the study, consumers are projected to spend 29% more on restaurant e-commerce gift cards during the holiday period than they did in 2019. Overall, online gift card purchases across industries is expected to grow 21%, highlighting how dining gift cards in particular are set to become the best-selling among US consumers.

With widespread restrictions and closures resulting from the pandemic, the potential influx of gift card revenue could prove vital for restaurants relying on alternative revenue streams. As we explore in our Pandemic Dining Market, Covid-19 is changing the cultural, social and economic landscape of dining and hospitality spaces.