Net-a-Porter launches luxury island on Animal Crossing

UK – Net-a-Porter has partnered with Animal Crossing to create the luxury retailer’s first digital island within the popular game.

The Net-a-Porter island invites players to explore a series of virtual attractions inspired by the physical Net-a-Porter headquarters in London, such as a photography studio and an editorial room. It offers style-conscious gamers a new form of digital escapism, and players will also be able to fit themselves out in virtual looks from an exclusive capsule collection designed by Isabel Marant.

The collaboration builds on an evolving partnership between Net-a-Porter and Animal Crossing, which previously made streetwear available to purchase within the Nintendo game. ‘We always embrace creativity, in all forms, in order to deliver exceptional experiences to our customers,’ says Elizabeth von der Goltz, global buying director at Net-a-Porter.

Similarly, our Omnilux Lifestyles macrotrend explores how the luxury experiences of the future will increasingly revolve around virtual touchpoints.