Signals
22 : 10 : 20

By Gursharan Panesar, Rumi Josephs and Abi Buller

TikTok as an anti-brand platform, Universal taps local creative scenes with UMUSIC hotels, and America’s youth are optimistic about their futures.

In today's daily signals:
MSCHF pays TikTok users to bash big brands MSCHF pays TikTok users to bash big brands
Music hotels provide a stage for local US artists Music hotels provide a stage for local US artists
DNA Dishes reconnect diners with their heritage DNA Dishes reconnect diners with their heritage
Stat: Generation Z expect to have better lives than their parents Stat: Generation Z expect to have better lives than their parents

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