Touchless testers for tentative beauty buyers

US – Meiyume is addressing the hygiene concerns of beauty retailers and customers with touchless testers.

Maintaining a high level of shopping experience is one of the main challenges of the post-Covid-19 beauty industry. In order to help maintain a sensory experience in-store, Meiyume is offering a series of touchless sampling testers for skincare products and fragrances.

The beauty company's new sampling testers are powered by battery packs or AC power and can dispense any type of fragrance or liquid skincare product. Its mechanism uses existing products, so brands won’t need to design new tester packaging or change the current supply chain.

The company expects its touchless testers to launch in stores in the next few months, allowing shoppers to continue the experience of physically testing products in-store.

Beauty retailers have been especially hit by the need for increased hygiene standards amid Covid-19. In Recuperative Living, we discuss the importance of Touchless Beauty.