Value judgement: How True Life Costs add up

Wolfsburg, Germany – Car maker Volkswagen is highlighting that a ‘little change can make a big difference’ in its True Life Costs website, part of the Unbelievable Value campaign.

Created by advertising agency DDB, visitors enter a miniature world in which they calculate their average spend on food, family and cars. A ‘wise’ man then reveals that the average lifetime spending for a UK consumer is £1,785,264. One section of the site also enables consumers to review the savings and expenses associated with Volkswagen models Golf, Tiguan and Polo. Instead of just advertising its cars, however, the company creates a narrative that consumers will relate to. For more details, read our Brandtocracies report.