Scotch craft: Carving out whisky’s heritage

11.08.2010 Whisky : Alcoholic Drink Market : Drink Futures

London – Here Design studio has collaborated with cabinetmakers, engravers and calligraphers to reflect the craftsmanship of The Balvenie 40 whisky.

‘There is a growing appreciation for the craftsman,’ Here Design creative partner Mark Paton tells LS:N Global.

The single malt Scotch whisky, created by William Grant & Sons malt master David Stewart as a limited edition of 150 bottles, was matured for more than 40 years in sherry casks. This is reflected in craftsman Sam Chinnery’s bespoke oak box. His father hand-graved the whisky’s age and one of the world’s leading calligraphers, Peter Horridge, hand-wrote the details on each bottle label.

‘It’s always a pleasure to listen to, and learn from, someone who has spent their life honing and refining their craft – whether they’re a malt master or a cabinetmaker,’ adds Paton.

For more on how brands can use the process behind the brand in their packaging, read our Luxury market report.

Balvenie 40 packaging by Here Design, William Grant and Sons, London Balvenie 40 packaging by Here Design, William Grant and Sons, London
Balvenie 40 packaging by Here Design, William Grant and Sons, London Balvenie 40 packaging by Here Design, William Grant and Sons, London
Balvenie 40 packaging by Here Design, William Grant and Sons, London Balvenie 40 packaging by Here Design, William Grant and Sons, London
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