Boston – The packaging for a new web book is what the name suggests, Litl.
The book comes in a minimal brown cardboard package designed by creative agency Pentagram. Litl is shipped in the same box, reducing the carbon footprint by minimising the space required for transportation. It is made from recyclable paper with no plastics or foams.
Instead of an instruction book the package comes with visual guides on cards, designed by illustrator David Macaulay. When unpacked, users can turn the box into a desk container. The packaging is the winner of the International Design Excellence Awards 2010 (IDEA 2010). For more on how packaging is evolving, read our Innovate article on Puma and the Fuseproject.