US – New York’s Katz’s Delicatessen has announced the launch of a subscription service that offers a monthly package of the delicatessen’s best products for the whole of America.
The seasonal service, which is delivered on the second Thursday of each month, contains a full meal for four to six people for £113 a month ($150, €128). Packages are themed according to the month. The June package acknowledges Father’s Day with a whole pastrami, one pound of sliced juicy pastrami, one quart of pickles, one loaf of rye bread and one pound of deli mustard. The remaining summer packages celebrate 4 July with all the barbecue essentials and August with the best beach food.
As part of the back story of New York City, the deli often fails to reach customers outside the state. The brand hopes to reach a wider consumer base with its new subscription service as well as share the essence of the Lower East Side. For more on how brands are using food to provide more authentic experiences, see our Culinary Diplomacy microtrend.