Las Vegas – Palms Casino Resort has announced the opening of its newly renovated venue with the launch of the From Dust to Gold campaign.
Accompanying the campaign’s microsite is a short film that playfully evokes the destruction of the old Palms hotel, leaving behind its traditional heritage, while revealing its fresh identity. Highlighting a new era of Las Vegas tourism, the hotel is targeting younger, culture-driven customers with bold interiors and original works from artists including Damien Hirst and Adam Parker Smith.
‘More and more guests are looking for a 360-degree experience. They want to be impressed visually and experientially. We are in a hyper-visual society that has created even more interest in art. The [art] collection is created for this Millennial generation,’ the resort’s creative director Tal Cooperman said in a statement.
Alongside its remodelled casino, the hotel’s latest iteration will include casual and fine dining options, and renovated entertainment spaces such as the soon-to-open APEX Social Club and Camden Cocktail Lounge.