Need to Know
14 : 03 :18

Austin, Texas – At this year’s SXSW, The Future Laboratory launched Branded Cities - Can We Avoid an Urban Dystopia?, a proposal that explores three future scenarios for urban living spaces in 2050. Figures from the UN predict that two-thirds of humanity will be living in urban environments by 2050, demanding that cities adapt to meet the growing demands on their infrastructure.

We ask, if governments don't have the resources to do this, will the role of city maker fall entirely to private corporations? And if so, will the metropolis of the future become a branded utopia or a commercial dystopia? As we put forward the preferred, the probable and the probable future of the city.

Download the full report here to find out how you can future-proof your placemaking strategy.

London – The Arts Club has partnered with Lanserhof to provide members access to medical-grade spa treatments. Located across the road from the private members’ club, the space will provide access to a team of doctors and specialists adhering to physician Franz Xaver Mayr’s practices, which focuses on gut health. Guests will also have access to a state-of-the-art gym, treatment rooms for sports and other injuries and cryotherapy treatment chambers.

‘We look forward to bringing this world-class knowledge to London and, with The Arts Club, we will help members and our own clients to continue to lead a healthier, happier and more energetic, prolonged life,’ says Dr Christian Harisch, CEO of the Lanserhof group.

As explored in our Extreme Therapies microtrend, boutique gyms are increasingly providing access to technologies that would previously would have been the preserve of professional athletes or medical institutions.

North America – Spotify’s new platform feature, Amplify, is designed to bring attention to various communities and causes throughout the year, including LGBTQ, immigration and mental health.

Available to fans in the US and Canada, the feature can be easily found in the Genres & Moods section, alongside existing playlists. The first series focuses on Women’s History Month, featuring songs and playlists that are subcategorised into moods, movements, icons and podcasts which highlight cultural scenes driven by women and legendary females who have made a mark on the industry.

Amplify makes Spotify's Civic Brand efforts permanent and more far-reaching. Last year, the campaign launched the I’m With the Banned campaign, designed to promote inclusion and protest President Trump’s US travel ban against immigrants from seven Muslim countries. 

Since its peak in 2015, sales in coconut oil in the US have experienced a downfall of 30%, according to market research firm SPINS. In the last year alone, sales dropped 24.3% and £37m ($52m; €42m).

Advertised for its ability to aid weight loss and pushed as 'superfood’ ingredient by wellness bloggers, consumers were to keen to embrace coconut oil as part the general trend towards greater health awareness – leading to a rise in sales between 2011-2015. But health experts have doubted the alternative oil’s claims and in July 2017, the American Heart Association denounced the product for its high levels of saturated fat.

As consumers enter an era of Educated Eating and become increasingly aware of the effects of fad diets, they are looking to adopt a more holistic approach to wellbeing and more science-backed nutrition.