US – With the tagline ‘Know your skin. Period.’, Knours provides product recommendations at different points in a woman’s hormonal cycle. The eight-product clean beauty range is accompanied by an artificially intelligent app, known as U-Kno, which tracks users’ monthly cycle, collating this with medical insight into skin condition and mood fluctuations, to demystify their changing beauty needs throughout the month.
The collection includes a Double Duty Mist, which contains moisturising squalene and jojoba oils. These ingredients naturally rise to the top, while the aloe vera water and botanical extracts sink to the bottom, allowing for the option of shaking them together to target dry, tired skin or using the water-based ingredients on their own when skin is at its most sensitive.