London – UVU, founded by trainer Adi Gillespie, is a training collective that moves beyond the gym and into the street.
UVU’s focus is on bringing together offline and online communities of like-minded individuals who are not only interested in training, but are ‘passionate for growth, physical, mental and spiritual,’ according to Gillespie.
UVU’s first product is a fitness manual that reflects this mentality, both in its careful design and in its content, which is a mixture of guided exercise postures, often based in calisthenics but also articles on nutrition and mental health.
The collective plans to launch a clothing line and continue to build its online platform as a place that ‘isn’t just about fitness’, Gillespie tells LS:N Global. ‘It’s more converging fitness, music, and street culture.’
The holistic approach of UVU is representative of a shift away from the Body Temples mentality and exercise just for the sake of fitness.