New York – Candid Co is helping to democratise orthodontic treatment with its direct-to-consumer clear aligners, priced at 65% less than traditional braces. To start the process, users take a mould of their teeth at home, before posting these starter kits back via pre-paid postage. Each customer is provided with a personalised treatment plan, with all the aligners included in the plan printed and shipped at once so that the customer can continue the treatment uninterrupted once it has commenced.
‘The technology’s reached a point where, for the vast majority of patients, it doesn’t make sense to drag yourself into the orthodontist’s office any more,’ says chief dental officer Lynn Hurst. ‘Candid offers the latest in orthodontia, without the mark-up and the inconvenience.’
Consumers are looking for brands that can provide bespoke products capable of offering continuing support rather than just one-off analysis.