Vollebak re-invents clothing using science and technology to make sportswear like no other.
What projects have you been involved with since Global Futures Forum 2016?
One year ago, we only had our two launch products – a hoodie designed to lower your pulse and a jacket that can survive falls of up to 120 kilometres per hour. Since then we have launched 20 new designs, including a hoodie that is designed to last 100 years, the world’s first Solar Charged Jacket and a t-shirt that hides blood, sweat and dirt.
Have you encountered any challenges over the past year? If so, how have you overcome them?
Making clothes that are on the very edge of what is scientifically possible is always going to be a technical and difficult process. The real challenge isn’t in coming up with the ideas, it’s about not letting them die during the production process. Luckily, 15 years’ experience in advertising has taught us a lot about how to keep ideas alive with flexible and lateral thinking.
Making clothes that are on the very edge of what is scientifically possible is always going to be a technical and difficult process.
How do you envisage your work evolving in the next year?
We will continue to use science and technology to design sports gear that feels like it is from the future. The products we have out now are just the start. We are working on ideas that will go live in 2019 and even 2020. In 2018, we hope that people will start to understand the scale of our ambition.