US – Created by Femsplain founder Amber Discko, Aloe sends simple notifications to users, reminding them to complete tasks that are often overlooked in times of stress. Inspired by her work as a creative strategist for Hillary Clinton during the US election campaign, when she frequently forgot to brush her teeth and drink enough water, Aloe enables users to track their personal care habits and identify areas for improvement.
Although open to all, the highly navigable, emoji-centric app is primarily aimed at people suffering from mental health issues, including digitally native Gen Viz consumers. According to The American College Health Association, 84% of US students feel unable to cope with life.