Los Angeles – New e-commerce site Frilly offers a vast range of made-to-order clothing from four luxury brands. Supplying an assortment of items, including skirts, dresses, jackets and trousers, Frilly provides the building blocks for an entire wardrobe of personalised garments.
After selecting a baseline style, customers can choose a fabric and customise features, such as the neckline or trouser length. These specifications are incorporated into the manufacture of the product at Frilly’s privately owned factory.
As e-commerce makes fashion more accessible to all, there is a growing interest in personalised items tailored to the individual. Brands such as adidas have already used technology to facilitate this growing interest in customised made-to-order fashion, but what sets Frilly apart is the breadth of its collection, which goes far beyond the idea of a single one-off item. For more, see our Print Me microtrend.