New York – The meal subscription service aims to help the next generation establish healthy eating habits from the outset.
Drawing inspiration from several cultures and traditional feeding practices from around the world, the meals and snacks have been organised into three development stages.
Stage one, for 6–9-month-olds, emphasises healthy fats and sources of iron and protein. In stage two (9–12 months) and stage three (12–24 months), different vegetables, fruits and grains are introduced. Alongside the meals for babies, the company also offers add-on meals and stand-alone options for mothers, including biscuits that aid breast milk production and bone broth to replenish energy levels.
Subscriptions are for one month, three months or six months, and customers receive five days’ worth of food each week. Menus for the service change weekly and all ingredients are sourced from local suppliers.