New e-sports league set for launch in Asia and America
Overwatch League by Blizzard Entertainment, Global

New e-sports league set for launch in Asia and America

Global – Due to start later this year, the Overwatch League will mimic the structure of traditional sporting leagues.

Overwatch League by Blizzard Entertainment

Global – Due to start later this year, the Overwatch League will mimic the structure of traditional sporting leagues.

With teams already announced in Boston, Los Angeles, Miami-Orlando, New York, San Francisco, Seoul and Shanghai, matches in the first season will be played every Thursday, Friday and Saturday at an e-sports arena in Los Angeles before expanding to venues around the world to create a formal home and away set-up.

‘We are building this league for fans – e-sports fans, traditional sports fans and gaming fans – and we’re thrilled to have individuals and organisations who are as passionate about professional competition as we are,’ says Bobby Kotick, CEO of video games company Activision Blizzard.

The game, Overwatch, is part of Blizzard Entertainment's portfolio of games including World of Warcraft, Hearthstone, StarCraft and Heroes of the Storm, and has already connected more than 30m players. In an unprecedented move, teams participating in the league will be allowed to keep all venue revenue up to a set amount, making it a lucrative prospect for players and investors.

The Big Picture

  • Gaming is no longer a niche past-time associated with the socially reclusive, but a rapidly growing and extremely lucrative sector. For more, see our Insight report
  • LS:N Global has tracked this move into the mainstream arena since 2016, noting the growing potential for advertisers in this virtual space. For more, see our Video Games Market report
Discover More Daily Signals
The Trend: Human by Design

Daily Signals

The Trend: Human by Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design : Creativity : Branding
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Campaign: New Forest’s rebranding turns tourists into custodians

Daily Signals

The Campaign: New Forest’s rebranding turns tourists into custodians

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Viewpoint: Rehumanising 3D Design

Daily Signals

The Viewpoint: Rehumanising 3D Design

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity. 
Design
The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

Daily Signals

The Space: Glossier unveils immersive experience for Fleur fragrance launch in Paris

LS:N Global’s coverage of design in 2025 explored humanising design and branding in the age of elasticity.
Design
The Trend: The Great Beauty Blur

Daily Signals

The Trend: The Great Beauty Blur

2025 marks a critical inflection point for beauty. The sector, once defined by diversity and creativity, has grown increasingly monotonous, as glob...
Beauty : Wellness : Identity
The Big Idea: Neo-community Market

Daily Signals

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.
Beauty : Engagement : Community
The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

Daily Signals

The Campaign: The Ordinary exposes beauty industry buzzwords in dystopian new video

In a provocative campaign in October 2025, skincare brand The Ordinary called out the beauty industry’s reliance on pseudo-scientific language.
Beauty : Skincare : Cosmetics
The Viewpoint: Reframing Ageing

Daily Signals

The Viewpoint: Reframing Ageing

Jacynth Bassett, founder and CEO of Ageism Is Never In Style, is reshaping the conversation around ageing, positioning it as a privilege rather tha...
Beauty : Marketing : Ageing
The Space: Koyia perfumery asks customers to pay with time rather than money

Daily Signals

The Space: Koyia perfumery asks customers to pay with time rather than money

In September 2025, Swedish fragrance brand Koyia introduced a forest-based retail concept where the only currency is time.
Beauty : Retail : Fragrance
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN