New collection supports vulnerable women
Women of Change by Bethany Williams, London

New collection supports vulnerable women

London – Bethany Williams' Women of Change collection was produced in collaboration with female prisoners.

Women of Change by Bethany Williams, London Women of Change by Bethany Williams, London
Women of Change by Bethany Williams, London Women of Change by Bethany Williams, London
Women of Change by Bethany Williams, London Women of Change by Bethany Williams, London

London – Bethany Williams' Women of Change collection was produced in collaboration with female prisoners.

The menswear designer, whose work explores social and environmental change, worked with female prisoners and San Patrignano, a drugs and alcohol rehabilitation community in Italy that teaches recovering addicts traditional craft skills such as weaving and leatherwork, to produce pieces for her spring/summer 2018 collection.

The pieces are made using recycled packaging materials sourced from the workshops at San Patrignano. The Attentionze tape, which appears as a repeated motif across the collection, was taken from the electrical department.

‘The collection provides a positive critique of gender by men supporting women through the purchase of the garments,’ Williams explains to LS:N Global.

The campaign lookbook is a collaboration between the designer and TIH Models, an agency that supports young homeless people in London, and features models Kris McAllister and Mustapha, who are both homeless.

The Big Picture

  • Williams’ work addresses real social issues such as homelessness that are not typically explored by fashion designers. Read about her collaboration with Tesco and the Vauxhall Foodbank here
  • Designed to support some of society’s most vulnerable women, the menswear collection addresses the gender zeitgeist from a fresh perspective
Discover More Daily Signals
How Salomon is celebrating everyone who shapes sport

Daily Signals

How Salomon is celebrating everyone who shapes sport

Salomon is using its first official Winter Games partnership to launch Shaping New Futures, a long-term campaign signalling a shift towards proacti...
Sport : Fitness : Advertising
Streaming service Menta serves as a tool for dementia care

Daily Signals

Streaming service Menta serves as a tool for dementia care

Menta, a secure streaming service developed between Istanbul and Amsterdam, is rethinking the role of tv in dementia care.
Media : Technology : Health And Wellness
Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Daily Signals

Stat: AI commerce trust gap widens at checkout across Asia-Pacific

Visa has revealed a widening trust gap in AI commerce across Asia-Pacific, with consumers embracing AI for browsing but hesitating at checkout.
Technology : Artificial Intelligence : Statistic
Chili’s turns margarita superfans into club members

Daily Signals

Chili’s turns margarita superfans into club members

American casual dining chain Chili’s has launched an official Margarita of the Month Club, timed to coincide with National Margarita Day on 22...
Food : Drink : Fashion
EU to ban destruction of unsold fashion and accessories

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...
Sustainability : Fashion : Statistic
Stat: Teenagers in England exposed to harmful and illegal product advertising online

Daily Signals

Stat: Teenagers in England exposed to harmful and illegal product advertising online

Children in England are being ‘bombarded’ with online ads for harmful, age-restricted products, according to a survey of 2,000 teenagers for the Ch...
Youth : Technology : Statistic
Clair introduces continuous monitoring wearable for hormone health

Daily Signals

Clair introduces continuous monitoring wearable for hormone health

Clair is a new start-up from Stanford University building what it calls ‘life-stage intelligence’: a non-invasive, continuous hormonal health monitor.
Women's Health : Technology : Hormonal Health
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

Daily Signals

Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition

As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability : Fashion : Statistic
Arc’teryx embraces sensory restraint in brand storytelling

Daily Signals

Arc’teryx embraces sensory restraint in brand storytelling

In an increasingly noisy world, Arc’teryx is reframing mountain sports as a meditative form of presence, suspension and sensory quiet.
Sport : Fashion : Marketing
Greenpeace frames legacy giving as a final act of protest

Daily Signals

Greenpeace frames legacy giving as a final act of protest

Global environmental organisation Greenpeace is reimagining legacy giving with a darkly comic campaign that turns death into a stage for activism.
Sustainability : Marketing & Branding : Humour
You have 0 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN