Cayman Islands promote tourism with meal kits

The Cayman Islands Department of Tourism has joined forces with the home delivery company to help promote the island to food-lovers. Chef’d users in the US can now experience the Caribbean flavours of the Cayman Islands by creating dishes such as piña colada chicken and blackened mahi-mahi at home.

Developed in association with four chefs based on the island, the tourist board hopes the initiative will establish a unique food identity for the destination and help it to promote its 230 restaurants.

‘We were more specifically concentrated on a luxury Millennial, young professional clientele who cook at home and are open to different kinds of cuisines,’ says Rosa Harris, director of tourism for the Cayman Islands Department of Tourism.