What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Getty Images’ new collaboration promotes diversity in stock imagery
Getty Images and Campbell Addy, London
Getty Images and Campbell Addy, London
Getty Images and Campbell Addy, London
London – The partnership with Campbell Addy is part of the stock photo agency’s initiative to develop a more inclusive visual language.
A graduate of Central Saint Martins, professional photographer Addy’s work focuses on empowerment and representation within race. He is also the founder of Nii, a modelling agency that represents a diverse range of people.
‘At a time when imagery is the most widely spoken global language it has never been more important to produce or promote a visual language that is progressive and inclusive, and to support diverse voices in doing so,’ says Andrew Saunders, senior vice-president of creative content at Getty Images.
The collaboration, which comprises 42 portraits, follows a series of partnerships from Getty Images that aim to promote diversity and break down stereotypes, including the Lean In Project, which comprises a stock photo library of images that do not feature gender clichés.
The Big Picture
- Digital media company Refinery29 collaborated with Getty Images to create a bank of editorial-use images focused on body diversity
- Consumers are redefining traditional definitions of identity and brands are moving away from tired stereotypes in their marketing campaigns. Read our Neutral Culture macrotrend to find out more
Most Recent
1
In future, the only luxury will be a clean conscience:
Walpole CEO Helen Brocklebank discusses its recent Sustainability...
2
Co-mmunity Spaces:
New hospitality spaces are drawing inspiration from co-working and members’...
3
Nature+ Beauty:
As supplies of raw ingredients dwindle, bio-technology is stepping in to...
4
Tech brands must address the environmental emergency:
The challenge for tech firms over the next decade is to make the transition...
5
Social Elixirs:
Non-alcoholic brands are targeting conscious hedonists with flavourful,...
6
Emerging Youth: Indonesia:
Indonesia’s largely rural youth population are using digital channels to...
7
Research Cities:
From Canada to Japan, a series of masterplans for future cities will see...
8
Romance Travel Reignited:
Romantic escapes are undergoing a systemic shift to cater for more fluid...
9
Voyage Apparel:
Clothing and accessories brands are catering for Liberated Luxurians...
10
How circular retail could create new cashless economies:
Fashion futurist and professor Karinna Nobbs proposes that digital retail...
11
Psychedelic Wellness Market:
Psychedelics are being reframed as the wellness sector explores their...
12
Hoteliers must embrace the rise of non-monogamy:
Retreats for more than two will emerge as people begin to take up multiple...
13
Consumer Surveillance Market:
Originally created as a means for retailers to generate targeted ads,...
14
Food brands get a taste for fashion:
From fast food streetwear to luxury drink carriers, brands are launching...
15