London – The partnership with Campbell Addy is part of the stock photo agency’s initiative to develop a more inclusive visual language.
A graduate of Central Saint Martins, professional photographer Addy’s work focuses on empowerment and representation within race. He is also the founder of Nii, a modelling agency that represents a diverse range of people.
‘At a time when imagery is the most widely spoken global language it has never been more important to produce or promote a visual language that is progressive and inclusive, and to support diverse voices in doing so,’ says Andrew Saunders, senior vice-president of creative content at Getty Images.
The collaboration, which comprises 42 portraits, follows a series of partnerships from Getty Images that aim to promote diversity and break down stereotypes, including the Lean In Project, which comprises a stock photo library of images that do not feature gender clichés.
The Big Picture
- Digital media company Refinery29 collaborated with Getty Images to create a bank of editorial-use images focused on body diversity
- Consumers are redefining traditional definitions of identity and brands are moving away from tired stereotypes in their marketing campaigns. Read our Neutral Culture macrotrend to find out more