Wealthsimple wants to make Supreme resellers rich

By Rhiannon McGregor 06 : 06 : 2017 Finance : Retail : Fashion

New York – The financial advisory company has launched a billboard campaign directly outside the streetwear store.

The campaign, which aims to teach Millennials about the benefits of investing for the future, is designed to engage members of this demographic while they wait in line outside the Supreme store.

Inspired by the culture of reselling streetwear products, Wealthsimple has devised a plan it claims would enable a reseller to retire as a millionaire solely from the resale of Supreme merchandise. An accompanying campaign microsite offers five practical steps based on aggregated data that resellers can take in order to achieve a significant return on investment (ROI).

Items in the brand’s collection that have generated a high ROI when resold include its skateboard deck collaboration with artist Jeff Koons, which retailed for £139 ($180, €160) but was resold for £12,400 ($16,000, €14,200). While perhaps not a feasible retirement plan for many consumers, the campaign is designed to encourage Millennials to invest in their future.

The Big Picture

Wealthsimple is taking a novel approach to communicating the benefits of financial planning, speaking to Millennial consumers in a direct and jargon-free language. For more, read our Briefing on the brand’s Mad World campaign
In line with The Learning Economy, brands are acting as support systems, helping young Millennials and members of Generation Z to learn key skills needed for adult life