New York – With US bottled water sales now at more than £16bn ($21bn, €18.5bn) according to Euromonitor, the start-up is providing an environmentally friendly alternative.
Reefill’s website notes that much of the bottled water on sale today is simply glorified tap water at a premium price. The company offers a cheaper alternative, with subscribers paying a fixed monthly fee equivalent to a little over £1.50 ($1.99, €1.80) for unlimited access to the cold, filtered tap water available at Reefill’s refilling stations.
Users locate a nearby water dispenser through the app, activating the device via Bluetooth. To reinforce Reefill’s sustainable message the app charts how many bottles have been saved from landfill, as well as calculating the amount of money saved.
Reefill is also working with the New York City Mayor’s office to include public water fountains and refilling stations as part of the app. ‘We have had great feedback from our users who let us know that they are eager to see a city-wide network,’ says Reefill co-founder and CEO Jason Pessel, adding that Reefill is ready to ‘help as many people as possible to ditch bottled water’.