Book chain

26 : 04 : 2017 Blockchain : Book : Post-ownership

Australia – Editions at Play’s latest publication is a blockchain-based book that challenges conventional notions of ownership.

  • The book uses blockchain technology to enable readers to pass on editorial control of the book up to 100 times
  • These owners must edit the title, removing two words and adding one, before passing on control
A Universe Explodes by Tea Uglow and Editions at Play, Australia A Universe Explodes by Tea Uglow and Editions at Play, Australia
A Universe Explodes by Tea Uglow and Editions at Play, Australia A Universe Explodes by Tea Uglow and Editions at Play, Australia
A Universe Explodes by Tea Uglow and Editions at Play, Australia A Universe Explodes by Tea Uglow and Editions at Play, Australia

Editions at Play is a collaboration between London-based experimental publisher Visual Editions and Google’s Creative Lab team in Sydney. Their latest publication, A Universe Explodes, written by Creative Lab creative director Tea Uglow, is ostensibly the story of a parent losing their grip on reality.

The publication’s main purpose is to act as an investigation into what constitutes book ownership and readership in 2017. Uglow has used blockchain technology to create a piece of non-linear literature that is accessible to all but only owned by 100 people at a time. ‘With digital work, it’s almost impossible to get the sense of who owns it,’ Uglow told Wired.

These privileged few must edit the book, removing two words and adding one, before passing on control to another. This will occur 100 times. The aim is for the book to become shorter until it only consists of one word per page.

The Big Picture

From national identity to the food supply chain and artists' copyright, the blockchain is transforming how brands and consumers think about ownership. Read our Blockchain Consumerism microtrend for more.

Discover More Daily Signals
A daily recap from Web Summit 2025: Resistance rising

Daily Signals

A daily recap from Web Summit 2025: Resistance rising

Day two of Web Summit 2025 was all about resistance and challenging the status quo.
Technology : Global Events : Resistance
The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

Daily Signals

The Future Laboratory unpacks Optimised Odysseys report at Breakfast Briefing

The Future Laboratory, alongside the team behind its trends intelligence platform LS:N Global, hosted its quarterly members-only Breakfast Briefing...
Breakfast Briefing : Global Events : Optimised Odysseys
Stat: One in three dating app users now swipe for career connections

Daily Signals

Stat: One in three dating app users now swipe for career connections

Dating apps are becoming unexpected networking tools. A new ResumeBuilder.com survey of 2,225 users finds that one in three people now use dating a...
Dating : Apps : Tinder
Hyrular launches surreal beauty that breaks the mould

Daily Signals

Hyrular launches surreal beauty that breaks the mould

Hyrular is a new luxury beauty brand bringing a surreal, sci-fi edge to make-up.
Beauty : Wellness : Cosmetics
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

Daily Signals

Stat: Retailers warned of festive staffing crisis as 73% of employees plan to quit  

UK retailers could face a staffing crisis ahead of Black Friday and the Christmas rush, as new research from sharetech platform Vestd reveals that ...
Work States : Retail Staff Futures : Workplace
Nike and Palace build a new playground for London’s creative youth

Daily Signals

Nike and Palace build a new playground for London’s creative youth

Nike and Palace have joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, football and ...
Sport : Community : Fashion
Instagram tests algorithm hyper-personalisation to give users more control

Daily Signals

Instagram tests algorithm hyper-personalisation to give users more control

Instagram is experimenting with a new feature that lets users fine-tune what appears in their Reels and Explore feeds by selecting specific topics ...
Technology : Instagram : Social Media
Stat: Health drives brand-switching in South Africa

Daily Signals

Stat: Health drives brand-switching in South Africa

South African consumers are increasingly health-conscious, with 42% of respondents in PwC’s 2025 Voice of the Consumer report citing health benefit...
Health : Statistic : Food
How&How embeds humanity into AI-driven maternal health platform Trellis

Daily Signals

How&How embeds humanity into AI-driven maternal health platform Trellis

xxx
Health : Parenting : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN