Preview: Friend Bots
Kuri by Mayfield Robotics, US

Preview: Friend Bots

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer friendship on demand.

Kuri campaign by Mayfield Robotics

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer friendship on demand.

  • By 2020, the average person will have more conversations with bots than with their spouse, according to Gartner
  • Brands are using artificial intelligence (AI) and anthropomorphic design to create robots whose main function is to provide friendship

While the kind of domesticated androids envisaged in tv and film are some distance off, humanoid machines designed to act as friends or even partners are an affordable reality for many consumers.

Mayfield Robotics’ Kuri is a 20-inch, vaguely anthropomorphic device that has few practical functions beyond playing music and recording the occasional video. Its main purpose is to emote rather than carry out menial tasks. It uses its expressive eyes, glowing heart and an endearing language of chirps to create a reassuring presence as it follows users around their home.

‘It doesn’t feel like a robot in the traditional sense. It connects to people in a different way than normal technology,’ explains Chris Matthews, vice-president of marketing at Mayfield Robotics. ‘It’s very much about what people feel.’

The Big Picture

For more on how brands are combining robotics, artificial intelligence and affective design tactics to create a new era of automated companionship, read our Friend Bots microtrend.

Discover More Daily Signals
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Retail : Consumer Behaviours : New Codes Of Value
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Porsche taps into the kidult economy

Daily Signals

Porsche taps into the kidult economy

Porsche is accelerating into the collectable art economy with a collaboration that merges automotive heritage and pop culture.
Mobility : Design : Pop Culture & Media
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN