Milan Salone 2017: Colour legacy
Artficial Regality by Naama Agassi, photo by Talia Rosin

Milan Salone 2017: Colour legacy

Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

Artficial Regality by Naama Agassi, photo by Talia Rosin Artficial Regality by Naama Agassi, photo by Talia Rosin
Artficial Regality by Naama Agassi, photo by Anastasija Mass Artficial Regality by Naama Agassi, photo by Anastasija Mass
Artficial Regality by Naama Agassi, photo by Talia Rosin Artficial Regality by Naama Agassi, photo by Talia Rosin

Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

  • Artificial Regality is part of an ongoing project by Agassi at Design Academy Eindhoven
  • The designer uses ceramics to reclaim the forgotten status of rare shades and pigments

Agassi’s project highlights the difference between the traditional perception of certain colours such as turquoise and purple and the values people associate with them in today’s consumerist society.

The first chapter of her research, Royal Green-Blue, examines how the shade once associated with royalty and nobility has become synonymous with cheap and disposable products such as medical utensils and dusters. The designer highlights how the perception of value is inextricably linked to the production process, and shows how, in an age in which every shade can be artificially manufactured, we have lost the cultural context of colour.

As a visual representation of the issue, Agassi created a collection of ceramics featuring oxidised copper details and contemporary found objects that matched the colour. ‘I wanted to reclaim the colour’s archaic status in new objects, now precious for their ‘designed’ status rather than their arduous production,’ explains the designer.

The Big Picture

Designers continue to transform conventional aesthetics and propose new interpretations of historical value. For more on the changing notions of traditional craft and heritage, read our Anti-authenticity Marketing macrotrend.

Discover More Daily Signals
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN