Milan Salone 2017: Colour legacy
Artficial Regality by Naama Agassi, photo by Talia Rosin

Milan Salone 2017: Colour legacy

Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

Article/21134 #1
Artficial Regality by Naama Agassi, photo by Talia Rosin Artficial Regality by Naama Agassi, photo by Talia Rosin
Artficial Regality by Naama Agassi, photo by Anastasija Mass Artficial Regality by Naama Agassi, photo by Anastasija Mass
Artficial Regality by Naama Agassi, photo by Talia Rosin Artficial Regality by Naama Agassi, photo by Talia Rosin

Milan – Israeli designer Naama Agassi examines cultural perceptions of colour throughout history.

  • Artificial Regality is part of an ongoing project by Agassi at Design Academy Eindhoven
  • The designer uses ceramics to reclaim the forgotten status of rare shades and pigments

Agassi’s project highlights the difference between the traditional perception of certain colours such as turquoise and purple and the values people associate with them in today’s consumerist society.

The first chapter of her research, Royal Green-Blue, examines how the shade once associated with royalty and nobility has become synonymous with cheap and disposable products such as medical utensils and dusters. The designer highlights how the perception of value is inextricably linked to the production process, and shows how, in an age in which every shade can be artificially manufactured, we have lost the cultural context of colour.

As a visual representation of the issue, Agassi created a collection of ceramics featuring oxidised copper details and contemporary found objects that matched the colour. ‘I wanted to reclaim the colour’s archaic status in new objects, now precious for their ‘designed’ status rather than their arduous production,’ explains the designer.

The Big Picture

Designers continue to transform conventional aesthetics and propose new interpretations of historical value. For more on the changing notions of traditional craft and heritage, read our Anti-authenticity Marketing macrotrend.

Discover More News
ZZZN sleep apparel system blends biometric data with wearable comfort

News

ZZZN sleep apparel system blends biometric data with wearable comfort

As sleep technology continues to evolve, ZZZN has introduced its Sleep Apparel System – a multi-functional puffer jacket designed to double as slee...
Fashion : Health & Wellness : Design
AI outperforms human therapists in couples therapy study

News

AI outperforms human therapists in couples therapy study

AI may soon play a bigger role in mental health support, as a new PLOS Mental Health study has found that ChatGPT therapists often outperformed hum...
Technology : Health & Wellness : Society
Stat: Younger travellers set sail as the cruise industry gains momentum

News

Stat: Younger travellers set sail as the cruise industry gains momentum

The cruise industry is riding a wave of renewed popularity, driven by a younger, more engaged demographic.
Travel & Hospitality : Society : Health & Wellness
LS:N Global Just Got Smarter

News

LS:N Global Just Got Smarter

Meet our new AI tool, Ember.
The Future Laboratory
James Turrell brings light and space to Saudi Arabia’s Wadi AlFann

News

James Turrell brings light and space to Saudi Arabia’s Wadi AlFann

Saudi Arabia’s Wadi AlFann (Valley of the Arts) is holding a landmark exhibition celebrating James Turrell’s mastery of light and perception as par...
Design : Travel & Hospitality : Architecture
Adidas Originals unveils premium line A-Type

News

Adidas Originals unveils premium line A-Type

Adidas Originals has introduced A-Type, an evolving collection that re-imagines the brand’s most iconic designs with premium craftsmanship.
Luxury : Sports & Leisure : Fashion
Stat: Europeans prioritise wellness over sustainability in food choices

News

Stat: Europeans prioritise wellness over sustainability in food choices

A new survey from the EIT Food Consumer Observatory reveals a declining focus on sustainability in European diets, with only 9% of respondents prio...
Sustainability : Food & Drink : Society
Aesop’s new Hainan store uses algae to elevate the luxury retail experience

News

Aesop’s new Hainan store uses algae to elevate the luxury retail experience

Luxury cosmetic brand Aesop’s latest store, in Hainan, is pushing the boundaries of sustainable design, using algae to create an immersive, ocean-i...
Retail : Beauty : Design
Conceivable Life Sciences is transforming IVF with robotics and AI

News

Conceivable Life Sciences is transforming IVF with robotics and AI

Conceivable Life Sciences – the biotech company using AI to revolutionise IVF – has secured £14.3m ($18m, €17.2m) in funding led by Artis Ventures,...
Technology : Health & Wellness : Society
Stat: Fragrance becomes the second-largest luxury beauty category in 2024

News

Stat: Fragrance becomes the second-largest luxury beauty category in 2024

Fragrance took centre stage in beauty retail in 2024, emerging as the second-largest category in prestige beauty behind make-up, according to year-...
Beauty : Luxury : Retail
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN